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    <loc>https://www.equalizerconsulting.com/blog</loc>
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    <lastmod>2026-03-23</lastmod>
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    <loc>https://www.equalizerconsulting.com/blog/sxsw-intern-reflection</loc>
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    <lastmod>2026-03-23</lastmod>
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      <image:title>Stay In the Know - SXSW: Intern Reflection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Stay In the Know - SXSW: Intern Reflection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.equalizerconsulting.com/blog/end-of-summer</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
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      <image:title>Stay In the Know - End of Summer: Intern Reflection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.equalizerconsulting.com/blog/travel-and-music-toronto-to-montreal</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-17</lastmod>
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      <image:title>Stay In the Know - Travel &amp;amp; Music: Toronto to Montreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/66cff7c0-b750-46f3-90c5-18e28c3ec27c/PXL_20250624_152258464.MP.jpg</image:loc>
      <image:title>Stay In the Know - Travel &amp;amp; Music: Toronto to Montreal</image:title>
      <image:caption>Down by the harbor in Toronto, you can find the Toronto Music Garden. The garden is inspired by Bach's First Suite for Unaccompanied Cello, and created in conjunction with renowned cellist Yo-Yo Ma in account of his film “The Music Garden”. Each of the suite's six movements corresponds to a distinct section of the garden: Prelude: An undulating riverscape with curves and bends. Allemande: A forest grove with winding trails (birch trees). Courante: Flowing, meadow-like plantings. Sarabande: An inward-arcing circle of conifers, envisioned as a poet's corner. Menuett: A formal, symmetrical flower parterre with a circular pavilion. Gigue: Giant grass steps forming a curved amphitheater with views of the harbor. While I didn’t catch any outdoor concerts while there, they are held in the amphitheater of the garden. It is a truly beautiful and peaceful location where much of the sound comes from birds and leaves rustling in the trees.</image:caption>
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      <image:title>Stay In the Know - Travel &amp;amp; Music: Toronto to Montreal - Rush on Walk Of Fame</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Stay In the Know - Travel &amp;amp; Music: Toronto to Montreal - QR Code for Toronto music</image:title>
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    </image:image>
    <image:image>
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      <image:title>Stay In the Know - Travel &amp;amp; Music: Toronto to Montreal - Alanis Morrisette on Walk Of Fame</image:title>
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      <image:title>Stay In the Know - Travel &amp;amp; Music: Toronto to Montreal - Art found in Toronto</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/research-a-fresh-perspective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/37344cf4-5df4-4727-9eac-a825706c75d3/Data+Research+A+Fresh+Perspective.png</image:loc>
      <image:title>Stay In the Know - Data Research: A Fresh Perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/1748994665803-PYXW5ZR1OT3R3KPXZCXS/IPI.png</image:loc>
      <image:title>Stay In the Know - Data Research: A Fresh Perspective</image:title>
    </image:image>
    <image:image>
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      <image:title>Stay In the Know - Data Research: A Fresh Perspective</image:title>
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  <url>
    <loc>https://www.equalizerconsulting.com/blog/data-strategy-puzzle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-05</lastmod>
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      <image:title>Stay In the Know - Data Strategy: Putting                        The Pieces Together - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/womens-history-month</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-29</lastmod>
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      <image:title>Stay In the Know - Women’s History Month - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/right-on-cue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/0786b530-d58d-4ffe-9b2e-b57a91649cbc/Right+On+Cue.png</image:loc>
      <image:title>Stay In the Know - Right On Cue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/4d56e526-2aac-4942-8dbe-79d8198a2c10/Trouble+Shoot+Cue+Sheet.jpg</image:loc>
      <image:title>Stay In the Know - Right On Cue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/data-harmony-clean-and-organized</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/545063fa-d3ce-4274-a26e-4a76d827a5f5/Data+Harmony+Clean+and+Organize.png</image:loc>
      <image:title>Stay In the Know - Data Harmony: Clean &amp;amp; Organize - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/4fe43ae9-104c-4acd-b49a-4f42f282b779/Data+Cleaning+Steps.png</image:loc>
      <image:title>Stay In the Know - Data Harmony: Clean &amp;amp; Organize - Data clean initiatives aren’t easy - especially in music, where very little is standardized. They can be slow, cumbersome, and resource intensive. A member of my former team once projected that cleansing a particular data set was going to take 107 years, based on existing resources, pace, and the level of research needed. It was a number so crazy that we couldn’t help but laugh, until we discovered that the C-suite had gotten wind of it!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/2024-reflections</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/64de969d-fdba-481f-9edc-f2366c7e9025/2024+Reflections.png</image:loc>
      <image:title>Stay In the Know - 2024 Reflections - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/b9063aea-a2b6-4091-ab1b-e72dec099718/PXL_20240924_201101792.jpg</image:loc>
      <image:title>Stay In the Know - 2024 Reflections - Production Music Conference - This was also a first time for me. I wasn’t particularly surprised that many of the commonly discussed pain points for commercially released music were also on display here. What was surprising though was the visible lack of female representation, which I hope will shift as we pay more attention to female composers and producers in this space. I really do have a soft spot for this part of the business and I plan to stay involved. jump.global - A conference like none of the others. Perhaps conference isn’t the right word to describe this event, but it was incredible to be in a safe and vulnerable space with my peers. I hope to see this one continue for many years to come. In times when stress and burnout is high, a moment to refresh and recharge is invaluable.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/7974d8c0-0ced-4dfe-84fb-00d401e42d9b/2024+All+Acess+Music+Forward+Mentors.jpg</image:loc>
      <image:title>Stay In the Know - 2024 Reflections - Pictured: Speakers and experts at Music Forward “All Access Fest”</image:title>
      <image:caption>Mentors and speakers at Music Forward “All Access Fest”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/travel-and-music-loc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/61222431-5870-4777-b871-1c0dde3de598/Travel+And+Music+Library+Of+Congress+%28Banner%29.png</image:loc>
      <image:title>Stay In the Know - Travel &amp;amp; Music: Library of Congress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/16aa8166-0e46-4bea-9c18-4356d81538f4/Sounds+of+Earth</image:loc>
      <image:title>Stay In the Know - Travel &amp;amp; Music: Library of Congress - The record is a visual and sonic introduction to our planet for any alien intelligence that might find them millions of years in the future.</image:title>
      <image:caption>This is a replica of discs that were made in 1977 for the Voyager I and II, which each launched with a disc on board. Carl Sagan was one of the committee members that had 6-months to put the recordings together, representing the sounds of Earth; including recordings of different languages, animals, and music - from classical to Chuck Berry's "Johnny B. Goode." The records have a hand-carved inscription that states "To the makers of music — all worlds, all times,". What is incredible is that the twin spacecraft are now approx. 15 billion miles away from Earth. As they continue their journey, the music that they are carrying will also continue to live on in space. If this were redone today, nearly 50 years later, I do wonder what music we might include to represent us now.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/a0626728-3e23-4570-9b36-10e58f0d9d9b/Musical+hand.jpg</image:loc>
      <image:title>Stay In the Know - Travel &amp;amp; Music: Library of Congress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/9ac131fc-22ef-430b-90b0-a3c1a11f2a13/Gershwin+Score</image:loc>
      <image:title>Stay In the Know - Travel &amp;amp; Music: Library of Congress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/live-music-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/5f6ab85d-7310-4ea7-b53b-f08285fc2172/Live+Music+Data.png</image:loc>
      <image:title>Stay In the Know - Live Music Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/503f515d-36b3-436e-9a0d-9b66f5c94419/PXL_20240828_060218753.MP.jpg</image:loc>
      <image:title>Stay In the Know - Live Music Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/7103ce8f-67c7-460a-add6-4b0765ba592b/PXL_20240828_013241995.jpg</image:loc>
      <image:title>Stay In the Know - Live Music Data - Teammates By requiring individual "teammate" accounts for the kids to enter the venue, Intuit Dome has successfully managed to gather the data of the Gen Alpha crowd at scale. While Ticketmaster doesn't collect info on whether the tickets were for an adult or a child, at the point of sale, the venue now knows exactly how many kids were in each party, their name, their age, what they ate/drank, where they sat, and how loudly they cheered at their seat. The kids, who are linked to my account profile, were issued wristbands that they needed to "swipe" (mostly to get into the concessions stands.) I'm glad that we didn't need to provide anything other than their name and date of birth, or I might have had a lot more objections to it.</image:title>
      <image:caption>According to the Privacy Policy posted on the Intuit Dome website, they will use the data they collect to personalize your experience, identify trends, conduct marketing, create new products and services...the list goes on. Now they can also look toward the generation that doesn't yet have independent income but, by the time they do, they will know exactly how to appeal to their fan dollars. "We do not knowingly sell or share personal information about consumers under the age of 18."</image:caption>
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  <url>
    <loc>https://www.equalizerconsulting.com/blog/travel-and-music-vancouver-alaska</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/602d9d03-1c7e-44b5-8a97-6ce0a42a8699/Travel+And+Music+Alaska.png</image:loc>
      <image:title>Stay In the Know - Travel &amp;amp; Music: Vancouver &amp;amp; Alaska - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/923fbb66-95e3-4fa7-b6b8-f472cfc421f3/Vinyl+Genres.jpg</image:loc>
      <image:title>Stay In the Know - Travel &amp;amp; Music: Vancouver &amp;amp; Alaska - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/56b8440d-bc9f-43b0-9381-0482108679b2/Mascot+Saloon.png</image:loc>
      <image:title>Stay In the Know - Travel &amp;amp; Music: Vancouver &amp;amp; Alaska</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/tag-youre-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/0a7e1b26-0766-471a-9a96-f6abe7fcbf3b/Tag%2C+you%E2%80%99re+It.png</image:loc>
      <image:title>Stay In the Know - Tag, You’re It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/2edc6f77-8529-4073-8a0d-62879cacf6d5/Cowboy+Carter.jpg</image:loc>
      <image:title>Stay In the Know - Tag, You’re It - "TEXAS HOLD 'EM" landed across nine different genres on US music charts including Pop, Hot AC, Country, Rhythmic, Urban, and R&amp;B..." (Source: PR Newswire)</image:title>
      <image:caption>You can read more about Beyonce transcending genres here.</image:caption>
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  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/the-matching-conundrum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/eb24959a-4f19-425e-9e50-578b01575286/Matching.jpg</image:loc>
      <image:title>Stay In the Know - The Matching Conundrum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/5a8eaf05-eb11-4c47-850e-feca141cf1bf/Matching+Confidence.jpg</image:loc>
      <image:title>Stay In the Know - The Matching Conundrum</image:title>
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  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/whats-in-a-name</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/9ea84a27-5559-4f51-a40a-c1228ce0b381/What%E2%80%99s+in+a+name.jpg</image:loc>
      <image:title>Stay In the Know - What’s In A Name? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66073c1d429bfd1c424a0bc9/d48e540c-1774-4e08-93d2-fa7ff61a374b/What%27s+in+a+name+Graphic.jpg</image:loc>
      <image:title>Stay In the Know - What’s In A Name? - Make it stand out</image:title>
      <image:caption>Unique identifiers ensure all variations are properly credited to the correct person.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.equalizerconsulting.com/blog/in-good-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-07</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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